At Backcountry I worked from briefs provided by brand managers to crafts on-brand assets for print, social media, web, and email. One of my favorite projects was designing the annual “Winter Gear Guide” print catalog which landed in roughly 500,000 mailboxes nationwide. I also had the joy of overseeing our autumn “Tech-leisure” campaign from photoshoot concepting and direction all the way through designing final assets for email, social media, ads, and landing page.

Backcountry

Graphic DESIGNER