I got into design because I believe that art has the power to do real good in the world — to communicate truth, build connection, and amplify mission. That conviction has never left me, and it shows up in everything I create.
I love
your story.
Why I DO WHAT I DO
I'm a senior-level creative, Tufts University named scholar, 2x featured Adobe artist, a director on the board of the 2026 Salt Lake Book Festival, a proud Salt Lake City local, a big fan of the great outdoors, and someone who takes both great design and great coffee very seriously.
Who I am
Creative Director & Designer
LILY
My first memory from my childhood is of feeling in colors. I remember intense frustration at my lack of vocabulary adequate to describe the emotions I was experiencing, and to bridge this gap, I would share what color I was feeling. Yellow was excited energy and bursting with joy, baby blues were reserved for drearier days.
Today, I like to think while my vocabulary has expanded (I am an avid writer and daily Wordle competitor), but the way that I express myself and help my clients to express themselves, has not so drastically changed. I'm a creator through and through.
My love language is crafting artful campaigns.
THE ORIGIN STORY
The best brands are built by collaboration between great people. I thrive on teams that believe no project is too big or too small, and that challenges are just opportunities to pave new paths ahead.
Collaboration
I believe in discovering a deep and comprehensive understanding of what it is that drives your customers. I have a passion for people and what matters most to them. Your brand should be a breath of fresh air that says, "I hear you."
Authenticity
Let's find what makes your audience tick and amplify what makes them excited to belong in your customer base. Bringing people together is why I do what I do.
Community
I love what
I do!
The Things That Matter The Most To Me
Are we a perfect match?
I moved back to Utah and worked as the Lead Designer for Ivy City Co. before joining DIME as their Senior Graphic Design Lead.
2023
I moved home to Connecticut temporarily to be closer to my aging grandmother. I joined Structured as a campaign designer.
2022
I joined EBY by Sofia Vergara as their Senior Graphic Designer.
2021
I moved to Utah and took on a new role designing with Backcountry.
2020
Started designing for an incredible fair trade co-op, Swahili Coast.
2017
Graduated from Tufts University and moved to Wilmington, North Carolina.
2016
Here's how we got here:
the backstory
copyright @ 2026 LILY SPRINGER CREATIVE