CREATIVE DIRECTION
& DESIGN

creative

Lily Springer

LS

I believe the best creative work doesn't just look beautiful — it moves people. Over the past ten years, I've built and led campaigns for brands like DIME Beauty Co. (and their Ulta partnership), Backcountry, EBY by Sofia Vergara, Ivy City Co., and so many others. My work spans the full creative ecosystem: Creative + art direction, campaign concepting, digital design, motion graphics, print, packaging, and photoshoot direction.

I lead with purpose, collaborate with intention, and never lose sight of the strategy behind the story.

Heart-led.
Data-driven.
Results-obsessed.

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Interested in custom branding for your biz?

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Is social media management for you?

My design experience has spanned everything from full branding suites to websites, catalogs, emails, magazine covers and spreads, motion graphics, print materials, POP displays, mailers, landing pages, ads, packaging, presentations, and social media graphics. I have also been honored to be a featured artist with Adobe on two occasions in the past few years.

Creative Director. Designer.
Campaign Architect. Storyteller.

Where CREATIVE direction meets AUTHENTIC intention

I'm so glad you're here!

Passionate about connecting people + purpose though design.

I'm Lily

I am a seasoned creative leader whose love language is crafting artful campaigns—fueled by intentionality, driven by unapologetic authenticity, and woven through with results-driven beauty that serves solutions at every touchpoint.

It's so lovely
to meet you!

WHY HELLO THERE

EXPLORE MY WORK

From brand direction to hands-on design — take a peek at the possibilities.

EXPLORATION AHEAD

- Madeline hamilton,
OWNER & CMO AT IVY CITY CO.

Lily has the gift of merging creativity with strategy which is hard to come by. She played a meaningful role in creative on multi-million dollar projects which yielded satisfactory results at my business.

- JAMIE STONE,
SENIOR COPYWRITER AT DIME

Her attention to detail is unmatched — every asset, layout, and final file was thoughtful, polished, and perfectly aligned with brand standards.

- DANIELLE BUFFA,
ASSOCIATE CREATIVE DIRECTOR AT DIME

Working with Lily at DIME Beauty was an absolute joy. What sets her apart is her willingness to dive into any challenge with optimism and focus.

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branding & content

Castaway Jewelry

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content creation

Sandpress Coffee Co.

FAVORITE projects

copyright @ 2026 LILY SPRINGER CREATIVE

Creative Director with 10 years leading campaigns for world-renowned brands — from concept to launch, from overarching brand strategy to placing that final pixel.

Creative

Lily Springer